The best reliable, tested, free and paid SEO tools
Find the SEO tools best suited to your every need and enhance your digital strategies with tangible results. This curated collection of innovative SEO tools supports you at every stage of ranking, making it easier to analyze, monitor, and optimize your websiteâs visibility.
𧰠All-in-One SEO Tools
All-in-one SEO tools are integrated solutions that simplify managing search engine optimization by centralizing all key activities within a single platform. Instead of juggling multiple specialized tools, these suites provide instant access to essential features like strategic keyword research, accurate rank tracking, competitor analysis, comprehensive site audits, advanced content optimization, and professional backlink management. This unified approach streamlines your SEO workflow, making it easier to control and improve your websiteâs search engine positioning efficiently.
Ahrefsahrefs.comComprehensive SEO platform for backlink analysis, keyword research, and competitor tracking with accurate, up-to-date data.
Paidâ
BrightEdgewww.brightedge.comAI-powered platform for SEO optimization, content strategy, and search performance analytics.
Paid
Clicks.sowww.clicks.soAffordable, user-friendly SEO tool for keyword research, technical audits, backlink analysis, and site monitoring.
Paid
CognitiveSEOcognitiveseo.comAll-in-one SEO tool for backlink analysis, technical audits, rank tracking, and content optimization.
Paid
DiagnoSEOdiagnoseo.comAll-in-one SEO software featuring 200+ factor audits, meta tag management, backlink analysis, and AI-powered content and optimization tools.
Paid
Keyword Insightswww.keywordinsights.aiAI-powered SEO tool for keyword clustering, search intent analysis, and optimized content creation.
Paid
Mangoolsmangools.comUser-friendly SEO suite featuring keyword research, SERP analysis, backlink tools, rank tracking, and site auditing.
Paid
Screpyscrepy.comAI-powered all-in-one SEO tool offering technical audits, PageSpeed monitoring, competitor analysis, uptime tracking, and automated content generation, with a collaborative interface and customizable reports
Freemium
SEMrushwww.semrush.comComprehensive SEO and marketing platform for keyword research, competitor analysis, backlinks, technical audits, and PPC campaign management.
Paidâ
SEO PowerSuitewww.link-assistant.comDesktop-based SEO suite for technical audits, keyword research, backlink analysis, and local rank tracking.
Freemium
Seodityseodity.comAll-in-one SEO tool featuring AI content editor, technical audit, backlink analysis, rank tracking, and integrated task management.
Paid
SEOZoomwww.seozoom.itItalian SEO platform for keyword, competitor, and backlink analysis plus technical audits, tailored for the local market.
Paid
SpyFuwww.spyfu.comCompetitor SEO & PPC analysis tool with historical data on keywords, ads, and marketing strategies.
Paid
Telescopewithtelescope.comAll-in-one SEO toolkit for keyword research, competitor analysis, site audits, and optimized content creation.
Paid
WebCEOwww.webceo.comCloud-based SEO platform for technical audits, on-page optimization, backlink analysis, and real-time rank tracking.
Paid
đ Backlink Analysis
Backlink analysis tools help you discover and evaluate the backlinks pointing to your site and those of your competitors, a crucial step to improve domain authority. These tools provide insights into the quantity and quality of inbound links, helping identify valuable backlinks and detect harmful or spammy links that could damage your SEO. By analyzing anchor text distribution, referring domains, and link strength, you can refine your link-building strategy, protect your site from penalties, and uncover new opportunities to boost your search rankings.
Ahrefsahrefs.comComprehensive SEO platform for backlink analysis, keyword research, and competitor tracking with accurate, up-to-date data.
Paidâ
BacklinkGPTbacklinkgpt.comAI-powered link-building platform that automates prospecting, SERP analysis, and personalized outreach for high-quality backlinks.
Paid
BacklinkScanbacklinkscan.comFreemium tool for backlink analysis, toxic link monitoring, and real-time domain authority assessment.
Freemium
Majesticmajestic.comLeading backlink database with Trust Flow and Citation Flow metrics for in-depth link and domain authority analysis.
Freemium
Monitor Backlinksmonitorbacklinks.comTool to monitor backlinks in real time, spot toxic links, and track competitorsâ link profiles.
Paid
Responarespona.comAI-powered link building and PR platform that automates outreach, backlink tracking, and media relationship management.
Paid
âď¸ Content Optimization
Content optimization tools are designed to help you craft engaging and SEO-friendly texts that resonate with both search engines and readers. These tools analyze keyword relevance, suggest improvements in style and structure, and assess readability to enhance the overall editorial quality. By balancing optimization for search intent and user experience, they enable you to produce high-quality content that ranks well and keeps your audience engaged.
Ahrefsahrefs.comComprehensive SEO platform for backlink analysis, keyword research, and competitor tracking with accurate, up-to-date data.
Paidâ
AltTextLabwww.alttextlab.comAI-powered alt text generator for images, optimized for SEO and web accessibility.
Freemium
Clearscopewww.clearscope.ioAI-powered platform for creating SEO-friendly content with semantic analysis, real-time suggestions, and targeted optimization.
Paid
ContentSwiftgithub.comOpen-source content research and SEO optimization tool inspired by Surfer SEO and Frase, featuring Google SERP analysis.
Free
Frase iowww.frase.ioAI-powered platform for topic research, content creation, and optimization based on SERP and search intent analysis.
Freemium
GrackerAIgracker.aiAI tool for SEO content optimization with contextual analysis, real-time suggestions, and competitor benchmarking.
Freemium
GrowthBarwww.seoptimer.comAI-powered tool to create SEO-optimized content in minutes, featuring SERP analysis, auto-generated outlines, and AI writing assistance.
Paid
LSIGraphlsigraph.comLSI and semantic keyword generator to optimize content and improve search engine rankings.
Paid
Market Musewww.marketmuse.comAI-powered platform for content planning, research, and optimization using advanced topic modeling and artificial intelligence.
Freemium
NeuronWriterneuronwriter.comSmart SEO editor with real-time analysis, content suggestions, and SERP-based optimization.
Paid
SearchAttentionsearchattention.comAI tool for creating SERP-optimized content that captures attention, featuring intent analysis and competitor benchmarking.
Freemium
SEMrushwww.semrush.comComprehensive SEO and marketing platform for keyword research, competitor analysis, backlinks, technical audits, and PPC campaign management.
Paidâ
SurferSEOsurferseo.comData-driven SEO tool to create and optimize content using SERP analysis, structured outlines, and real-time recommendations.
Paid
đ¤ Generative AI
Artificial intelligenceâbased generative tools assist in rapidly creating SEO-optimized content when properly configured. They can suggest targeted keywords, generate effective meta tags, and enhance overall SEO strategies through automation. By streamlining content production and optimization processes, these AI-powered solutions help improve search engine visibility efficiently, saving time and ensuring consistent quality.
Andiandisearch.comAI search engine that delivers contextual, in-depth answers by integrating real-time web sources for optimized content creation.
Free
ChatGPTchatgpt.comConversational AI assistant for quickly generating, rewriting, and optimizing text content in a personalized way.
Freemium
Claudeclaude.aiAdvanced AI assistant for generating, analyzing, and optimizing content with strong focus on context, clarity, and accuracy.
Freemium
DeepSeekwww.deepseek.comOpen-source AI model for generating and optimizing technical and professional content with multilingual support and advanced reasoning.
Freeâ
Geminigemini.google.comGoogleâs AI assistant for generating, analyzing, and optimizing content with native integration into Google services and up-to-date data.
Freemium
Kimiwww.kimi.comAI assistant with large context and multilingual support, ideal for research, summarization, and complex content generation.
Freeâ
Komokomo.aiAI assistant for content generation, Q&A, and information analysis with a simple, intuitive interface.
Free
Lumolumo.proton.meAI assistant integrated into Proton for content generation, text summarization, and productivityâbuilt with privacy in mind.
Free
MiniMaxagent.minimax.ioAI platform for advanced content generation, linguistic analysis, and development of multilingual intelligent agents.
Freemium
Mistral AIchat.mistral.aiOpen-source AI assistant for content generation and optimization, powered by efficient, high-performance language models.
Free
Perplexity AIwww.perplexity.aiAI answer engine that searches the web in real time and delivers accurate, source-cited responses for trustworthy content.
Freemiumâ
Qwenchat.qwen.aiAI assistant by Alibaba for content generation, data analysis, and coding support, powered by advanced large language models.
Free
Youyou.comAI search engine delivering personalized, contextual answers by integrating the web, apps, and productivity tools in one interface.
Freemium
Z.aichat.z.aiAI assistant focused on productivity and content generation, featuring an intuitive interface and seamless integration into professional workflows.
Free
đ Keyword Research
Keyword research tools help identify high-traffic, low-competition keywords essential for planning targeted content and SEO strategies. They provide data on search volume, difficulty, and related terms, enabling you to find valuable opportunities and analyze competitors. Some tools use AI to suggest personalized keywords, improving your chances to rank and uncovering long-tail variations that boost SEO performance.
Ahrefs’ Keywords Generatorahrefs.comKeyword generator by Ahrefs: discover thousands of keyword ideas with SEO metrics, search volume, and ranking difficulty.
Freemium
AlsoAsked.comalsoasked.comTool to explore related questions and build semantic maps based on real user searches from Google.
Freemium
AnswerThePublicanswerthepublic.comVisualizes real user questions and searches on any topicâideal for content marketing and conversational keyword research.
Freemium
Google Trendstrends.google.comFree Google tool to analyze search trends over time, compare keywords, and discover emerging topics.
Freeâ
KeySearchwww.keysearch.coAffordable SEO tool for keyword research, competitor analysis, rank tracking, and backlink auditing with reliable data.
Freemium
Keyword Magic Toolwww.semrush.comAdvanced Semrush tool generating thousands of related keywords with metrics on search volume, difficulty, intent, and CPC from a 26+ billion keyword database.
Freemium
Keyword Plannerbusiness.google.comGoogleâs official keyword research tool, ideal for discovering search volumes, trends, and CPC estimates for SEO and PPC campaigns.
Freeâ
Keyword Toolkeywordtool.ioKeyword generator leveraging Google and other platform suggestions (YouTube, Amazon, etc.), ideal for long-tail and conversational intent research.
Freemium
kwrds.aiwww.kwrds.aiAI-powered keyword research tool that generates contextual ideas, analyzes search intent, and suggests optimized semantic clusters.
Freemium
Question Generatoranswerthepublic.comTool to generate real user questions on a topic, useful for content marketing and optimization for featured snippets.
Freemium
Ăbersuggestneilpatel.comNeil Patelâs tool for keyword research, competitor analysis, SEO audits, and content ideas, featuring data on volume, difficulty, and trends.
Freemiumâ
WordStreamwww.wordstream.comTool for keyword research and PPC campaign management, offering search volume, competition analysis, and suggestions to optimize Google Ads.
Free
đ Local SEO
Local SEO tools are designed to enhance your online presence within specific geographic areas. They help manage Google Business Profile listings, optimize for local search queries, and monitor your visibility in location-based search results. These tools are essential for businesses targeting customers nearby, enabling them to improve local rankings, attract foot traffic, and build a strong community reputation.
Bing Places for Businesswww.bing.comFree Microsoft platform to manage local visibility on Bing, update business information, and improve rankings in local searches.
Freeâ
BrightLocalwww.brightlocal.comComprehensive local SEO platform for review management, local audits, rank tracking, and Google Business Profile optimization.
Paid
Google My Businessbusiness.google.comGoogleâs free platform to manage your businessâs local presence on Search and Maps, update info, respond to reviews, and attract nearby customers.
Freeâ
Grid My Businessgridmybusiness.comTool to centrally manage and optimize multiple Google Business profiles, with performance analytics and review monitoring.
Paid
LocalFalconwww.localfalcon.comPlatform for advanced local rank tracking, featuring geographic visibility maps and direct competitor comparison in local SERPs.
Paid
Moz Localmoz.comAll-in-one local SEO platform that manages business listings, syncs data across directories and search engines, monitors reviews, and boosts visibility in local search results.
Paid
Whitesparkwhitespark.caLocal SEO platform for listing management, local link building, review monitoring, and auditing visibility in geo-targeted search results.
Paid
đŚ Miscellaneous Tools
Miscellaneous SEO tools cover a variety of specific and complementary functions that donât fit neatly into other categories. They include utilities for site analysis (like backlink counts and indexed pages), sitemap generation, duplicate content detection, URL rewriting for SEO-friendly links, and speed testing. Other tools simulate search engine spiders to check how crawlers see your site or detect cloaking techniques. These versatile tools help fill gaps in your SEO toolkit by addressing technical, content, and performance aspects that support overall optimization efforts.
Algorooalgoroo.comTool to monitor Google algorithm updates in real time and track their impact on SEO rankings.
Free
BuiltWithbuiltwith.comTool to analyze the technologies used by a website (CMS, frameworks, analytics, etc.), useful for technical audits and competitive intelligence.
Freemium
DebugBearwww.debugbear.comTool for SEO and web performance audits: analyzes speed, accessibility, best practices, and technical issues with detailed reports.
Free
Excalidrawexcalidraw.comOpen-source tool for hand-drawn-style diagrams and sketches, useful for brainstorming, wireframing, and visually sharing SEO ideas.
Free
Google Alertswww.google.comFree Google service to monitor real-time online mentions of specific topics, brands, or keywords, with email alerts delivered directly to your inbox.
Free
GTmetrixgtmetrix.comTool to analyze and optimize website performance, providing detailed reports on speed, Core Web Vitals, and technical recommendations.
Freemium
Pingdomtools.pingdom.comTool to test website speed, identify bottlenecks, and monitor uptime with detailed performance reports.
Free
Talkwalker Alertswww.talkwalker.comFreemium tool to monitor online mentions of brands, competitors, or keywords across the web, blogs, forums, and Twitter, featuring advanced filters, email/RSS/Slack alerts, and Boolean operator support.
Freemium
đ Rank Tracking
Rank tracking tools allow you to monitor daily the position of your keywords in search results, providing real-time data to evaluate the effectiveness of your SEO strategies. They enable tracking keyword performance across devices and markets, comparing your results with competitors, and reacting quickly to ranking changes. With features like automatic reports and detailed analysis, rank tracking becomes an essential tool to continuously optimize and improve your online visibility.
AccuRankerwww.accuranker.comFast and accurate rank tracker for real-time SEO monitoring, featuring daily updates, competitor analysis, and Google Search Console integration.
Paid
Ahrefsahrefs.comComprehensive SEO platform for backlink analysis, keyword research, and competitor tracking with accurate, up-to-date data.
Paidâ
DAXRMwww.daxrm.comRank tracking tool integrated into DAXRM, designed for SEO agencies to monitor keywords, competitors, and local/global performance in a unified dashboard.
Freemium
Mangoolsmangools.comUser-friendly SEO suite featuring keyword research, SERP analysis, backlink tools, rank tracking, and site auditing.
Paid
Nightwatchnightwatch.ioAll-in-one SEO rank tracking platform with real-time monitoring, technical audits, competitor analysis, and Google Search Console integration.
Paid
SEMrushwww.semrush.comComprehensive SEO and marketing platform for keyword research, competitor analysis, backlinks, technical audits, and PPC campaign management.
Paidâ
SerpBeardocs.serpbear.comSimple, focused rank tracker with daily updates, open API, and device- and location-specific SERP monitoring.
Paid
SERPeratormobilemoxie.comTool to test real-time Google mobile and desktop SERPs from any location, with device comparison, historical archiving, and precise address-level geo-specific analysis.
Free
SERPWatcherserpwatch.ioIntuitive rank tracker focused on search intent, daily monitoring, and clear visualization of keyword performance trends.
Paid
Valentin.appvalentin.appTool for viewing localized SERPs with high geographic precision, ideal for testing rankings from specific addresses and comparing results across regions.
Freeâ
đ Search Engine Guides
Search engine guides are official and comprehensive resources that help you understand how search engines work and how to optimize your site accordingly. For example, Googleâs in-depth documentation explains the key stages of crawling, indexing, and serving search results, clarifying how automated web crawlers discover and rank pages. These guides provide best practices to improve site visibility, fix crawling issues, and enhance user experience, making them essential references for anyone aiming to master SEO fundamentals and stay updated with search engine algorithms.
Bing Guidelineswww.bing.comOfficial Bing Webmaster Guidelines: best practices for indexing, site structure, content quality, and algorithm compatibility.
Free
Google Guidewww.googleguide.comIndependent, detailed resource for mastering advanced Google search techniques, including operators, shortcuts, and strategies for precise, effective queries.
Free
Google Hacking Databasewww.exploit-db.comCollection of advanced Google search queries (dorks) used to uncover accidentally exposed sensitive data or vulnerabilities on websites.
Free
Google Search Centraldevelopers.google.comGoogleâs official documentation for optimizing websites following SEO best practices, including guides on indexing, content, Core Web Vitals, and algorithm updates.
Free
𧊠SEO Browser Extensions
SEO browser extensions are lightweight and easy-to-use tools that enable you to analyze web pages, optimize content, and track rankings directly while browsing. They enhance productivity by giving quick access to important metrics like domain authority, backlinks, keyword density, and on-page SEO data without the need to switch between different platforms. Featuring built-in SEO audits, link checking, SERP analysis, and keyword suggestions, these extensions provide a practical and flexible support system for professionals working daily in SEO.
Ahrefs’ SEO Toolbarchromewebstore.google.comBrowser extension that displays real-time SEO metrics (traffic, backlinks, keywords) while browsing, offering on-page analysis, quick technical audits, and direct integration with Ahrefs.
Freemium
Checkbot SEO checkerwww.checkbot.ioBrowser extension that performs technical SEO audits directly from the client, checking HTTP errors, redirects, meta tags, internal/external links, and security issues on visited websites.
Free
Google Lighthousechromewebstore.google.comOfficial Google extension for comprehensive audits of performance, accessibility, SEO, and best practices directly in the browserâpowered by Lighthouse and integrated into Chrome DevTools.
Freeâ
Keyword Surfersurferseo.comFree Chrome extension that displays search volume, related keyword ideas, and SEO metrics directly in Googleâs search resultsâideal for fast keyword research and competitive analysis without leaving the SERP.
Paid
META SEO inspectorchromewebstore.google.comBrowser extension that analyzes meta tags, structured data, and other on-page SEO elements in real time, highlighting common issues and suggestions directly in the toolbar.
Free
MozBarmoz.comMozâs browser extension that displays real-time SEO metrics (Domain Authority, Page Authority, backlinks, etc.) directly on Google SERPs, featuring SERP overlay, schema markup review, and competitor comparison.
Freemium
MST SERP Counterchromewebstore.google.comFree Chrome extension that automatically counts the number of results shown on Googleâs SERP for a given query, useful for quickly estimating a domainâs visibility and relative ranking in real time.
Free
Redirect Pathchromewebstore.google.comBrowser extension that displays the full HTTP redirect chain (301, 302, etc.) in real time while browsingâideal for diagnosing SEO issues caused by multiple or circular redirects.
Free
SEO Minionchromewebstore.google.comBrowser extension for quick SEO audits: analyzes meta tags, headings, internal/external links, broken links, schema markup, and moreâdirectly from the page, with multi-tab comparison and data export features.
Free
SEO Search Simulatorchromewebstore.google.comBrowser extension that simulates how a page appears in search results (SERP), displaying previews of title, meta description, and URLâideal for optimizing SEO snippets before publishing.
Free
SEOquakewww.seoquake.comBrowser extension for comprehensive SEO audits: displays domain metrics, on-page analysis, backlinks, SERP overlay, and advanced tools like competitor comparison and data exportâintegrated directly into Google search results.
Free
Similarwebchromewebstore.google.comBrowser extension that displays estimated traffic, traffic sources, keywords, and competitive insights directly in search resultsâideal for quickly assessing a websiteâs performance.
Free
TextOptimizerchromewebstore.google.comSEO extension that analyzes page content and suggests improvements based on semantic data and search intent, helping optimize text for ranking and relevance.
Free
Woorankwww.woorank.comBrowser extension that delivers instant SEO analysis of any website, including SEO health scores, technical recommendations, and insights on mobile-friendliness, speed, and securityâright from the toolbar.
Paid
âď¸ Technical SEO
Technical SEO tools are essential for analyzing and optimizing the structural aspects of a website, ensuring proper indexing and high performance. These tools check page loading speed, mobile optimization, configuration of robots.txt and sitemaps, and identify crawlability issues and technical errors. With features like in-depth audits, log analysis, and practical recommendations, they help resolve problems that affect rankings and improve the overall user experience.
BROWSEOwww.browseo.netTool to see how search engines render a webpage, useful for diagnosing rendering issues, hidden content, or technical SEO errors.
Free
linkok.comlinkok.comModern broken link checker designed for non-technical users seeking a simple, affordable alternative to complex SEO tools.
Paid
Moz On-Page Gradermoz.comFreemium Moz tool to analyze and improve on-page SEO: delivers a prioritized checklist, key metrics, and actionable suggestions with code examples to optimize any webpage.
Freemium
My Sitemap Generatorwww.mysitemapgenerator.comSimple tool to automatically generate XML and HTML sitemaps, ideal for small-to-medium websites needing quick search engine indexing.
Free
PageSpeed Insightspagespeed.web.devFree Google tool to analyze webpage performance on mobile and desktop, providing Core Web Vitals scores and technical recommendations to improve speed and user experience.
Freeâ
Response Status Checkerhttpstatus.ioTool to check a webpageâs HTTP status code, useful for diagnosing errors (e.g., 404, 500), redirects, and server-side accessibility issues.
Free
Rich Results Testsearch.google.comOfficial Google tool to test and validate structured data (Schema.org) on a webpage, checking eligibility for rich results such as featured snippets, carousels, or reviews.
Freeâ
Screaming Frogwww.screamingfrog.co.ukDesktop SEO crawler for in-depth technical audits: scans URLs, meta tags, links, redirects, HTTP errors, and more across sites of any size.
Freemiumâ
Screpyscrepy.comAI-powered all-in-one SEO tool offering technical audits, PageSpeed monitoring, competitor analysis, uptime tracking, and automated content generation, with a collaborative interface and customizable reports
Freemium
SEOnautseonaut.orgOpen-source, self-hosted SEO tool for comprehensive technical audits: detects issues like orphan pages, timeouts, missing canonical tags, and optimization opportunities, with visual reporting and free support for up to 500 URLs.
Freemium
Server-side Rendering Checkerwww.crawlably.comTool to check if a webpage uses server-side rendering (SSR), helping diagnose indexing issues and ensure content is visible to search engines.
Free
SiteAnalyzersite-analyzer.proDesktop SEO crawler for comprehensive technical audits: detects errors, analyzes internal site structure, calculates PageRank, extracts data via scraping, and checks indexingâwith a free version supporting up to 500 URLs.
Paid
Sitelinerwww.siteliner.comTool to scan for duplicate content within a website, identify pages with redundant text, and review internal linking structure.
Free
Wizardstoolwizardstool.comSEO tool for technical audits, backlink analysis, rank tracking, and on-page optimization, featuring an intuitive interface and customizable reports.
Freeâ
đ Text & On-site
Tools dedicated to optimizing texts and on-site elements help improve the SEO relevance and usability of web pages. They analyze titles, meta descriptions, HTML tags, and the overall site structure, suggesting changes to make content more effective and aligned with SEO best practices. By focusing on on-page factors, these tools increase search engine visibility and provide a clearer, more engaging user experience.
Character Countwww.charactercountonline.comSimple tool to count characters, words, and spaces in real timeâideal for adhering to SEO meta tag, snippet, or content length limits.
Free
Convert Caseconvertcase.netOnline tool to quickly change text casing (uppercase, lowercase, title case, etc.), useful for optimizing titles, URLs, or SEO content.
Free
Title Capitalizationcapitalizemytitle.comTool to auto-format titles according to style guides (APA, Chicago, MLA, etc.), ideal for creating consistent, professional meta titles.
Free
URLtoMarkdownurltomarkdown.comTool to automatically convert webpage content into Markdown, useful for extracting structured text from URLs without HTML formatting.
Free
â Validator & Checker
Validator and checker tools are essential for verifying the technical correctness of your website from an SEO perspective. They analyze HTML code, robots.txt files, XML sitemaps, and other critical elements to ensure proper indexing and compliance with best practices. These tools perform comprehensive audits to detect errors, indexing problems, and inconsistencies, allowing you to promptly fix issues that could negatively impact your search rankings. Clear and detailed reports help maintain a healthy, optimized site that meets search engine requirements and improves overall SEO performance.
Broken Link Checkerwww.brokenlinkcheck.comOnline tool to detect broken links (404 errors) on a website, helping maintain user experience and SEO health.
Free
GTmetrixgtmetrix.comTool to analyze and optimize website performance, providing detailed reports on speed, Core Web Vitals, and technical recommendations.
Freemium
Lighthouse Rich Result Checkersearch.google.comOfficial Google tool to test structured data (Schema.org) and verify if a page qualifies for rich resultsâsuch as featured snippets, carousels, or reviewsâin search results.
Freeâ
Markup Schemavalidator.schema.orgOfficial tool to validate Schema.org structured data: checks code correctness and shows how search engines interpret the markup.
Free
Robots.txt Checkersupport.google.comIntegrated tool in Google Search Console to check the status, errors, and history of your robots.txt fileâessential for diagnosing crawling issues and ensuring Google can properly access allowed pages.
Free
Seorchseorch.netTool to check a webpageâs SEO compliance in real time, analyzing meta tags, headings, links, images, and providing instant on-page optimization suggestions.
Free
W3Cvalidator.w3.orgOfficial W3C tool to validate HTML and XHTML code of a webpage, helping identify markup errors that could affect accessibility, SEO, and rendering.
Free
XML Sitemap Checkerwww.xml-sitemaps.comTool to generate, validate, and analyze XML sitemapsâchecks structure, detects errors, and helps optimize search engine indexing.
Free
đ°ď¸ Web Archives
Web archive services allow you to access historical versions of websites, providing a valuable tool to analyze the evolution of content and SEO strategies over time. Among these, the Internet Archiveâs Wayback Machine is the most well-known platform, with over 700 billion pages archived since 1996. These tools enable you to recover deleted pages, compare different versions of a site, and study how design, structure, and SEO optimization have changed, offering essential support for understanding a domainâs digital history and improving future strategies.
Archive.isarchive.isService to archive static snapshots of web pages, useful for preserving content over time or verifying historical versions of a site.
Free
Common Crawlcommoncrawl.orgOpen large-scale web crawl dataset, useful for SEO research, data analysis, and retrieving historically indexed content from public crawlers.
Free
OldWeboldweb.todayPlatform to browse historical versions of websites using vintage browsers, useful for retrospective analysis of design, content, or web technologies.
Free
Wayback Machineweb.archive.orgDigital archive of historical web pages run by the Internet Archive, useful for retrieving past versions of a site, verifying removed content, or analyzing SEO evolution over time.
Freeâ
WebCitewww.webcitation.orgAcademic web archiving service for preserving static snapshots of cited web pages at the time of reference, ensuring long-term accessibility.
Free
đ¨ Web & Design
Tools focused on web and design help optimize the visual and technical aspects of a website, such as image compression, favicon creation, and enhancing user experience. These elements are crucial for modern SEO because they impact loading speed, navigation, and accessibilityâkey factors for search engine rankings. With specialized tools, you can balance aesthetics and performance, ensuring a fast, responsive, and enjoyable site that boosts both visibility and user engagement.
Fav Icon Generatorwww.favicomatic.comTool to easily create optimized favicons for all devices and browsers, automatically generating required sizes and formats.
Free
Image Compressionimagecompressor.comOnline tool to compress images losslessly or with controlled quality loss, ideal for optimizing page load speed and SEO performance.
Free
TinyPNGtinypng.comOnline tool for smart compression of PNG and JPEG images, reducing file size with minimal visible quality lossâideal for optimizing web performance and SEO.
Freemium
đ§âđť Webmaster Tools
Official platforms from Google, Bing, and other search engines provide essential tools to monitor and manage your websiteâs presence online. These webmaster tools offer in-depth data on indexing, traffic, technical errors, and SEO performance, along with timely alerts about any issues. Using these tools is crucial to keep your site healthy, optimize visibility, and ensure effective interaction with search engines. For example, Bing Webmaster Tools allows you to analyze search performance, identify technical problems, manage sitemaps, and control crawling behavior, while Google Search Console offers similar features tailored to Googleâs ecosystem. Together, these platforms help you maintain and improve your siteâs search rankings and user experience.
Ahrefs Webmaster Toolsahrefs.comFree SEO toolkit for webmasters: includes privacy-focused traffic analytics (no cookies), comprehensive technical audits (170+ checks), and keyword/backlink insightsâextending and enriching Google Search Console data.
Freemium
Bing Webmaster Toolswww.bing.comMicrosoftâs official platform for webmasters: enables monitoring of indexing, sitemap submission, search query analysis, and technical issue resolution to improve visibility on Bing.
Freeâ
Google Search Consolesearch.google.comGoogleâs free tool to monitor, manage, and optimize a siteâs presence in search resultsâproviding performance data, indexing status, technical error reports, and SEO recommendations.
Freeâ
Naver Webmaster Toolssearchadvisor.naver.comNaverâs official webmaster platform to monitor indexing, analyze search queries, and optimize visibility in the Korean search engine Naverâs results.
Free
Yandex Webmasterwebmaster.yandex.comYandexâs official webmaster platform offering tools to monitor indexing, analyze search traffic, manage sitemaps, and optimize visibility in the Russian search engine Yandexâs results.
Free
đ WordPress SEO Plugins
WordPress SEO plugins are essential tools that simplify the implementation of SEO best practices directly from the platform. They allow easy management of meta tags, XML sitemaps, content optimization, and much more, without requiring advanced technical skills. Among the most popular are Rank Math, Yoast SEO, and SEOPress, known for offering features ranging from on-page analysis to keyword tracking, redirect management, and integration with Google Search Console. These plugins help improve site visibility by speeding up and automating many fundamental SEO tasks.
Rank Mathwordpress.orgAll-in-one WordPress SEO plugin powered by AI: features advanced on-page analysis, built-in Schema markup, keyword tracking, redirect management, WooCommerce optimization, and seamless import from Yoast or AIO SEO.
Freemium
Schema & Structured Datawordpress.orgWordPress plugin to easily add Schema.org (JSON-LD) markup with AMP compatibility: supports 35+ schema types (articles, products, events, FAQs, reviews, etc.), includes dedicated Gutenberg blocks, conditional display rules for posts/taxonomies, and integrations with plugins like WooCommerce and bbPress.
Freemium
SEOPresswordpress.orgComprehensive WordPress SEO plugin with AI support (ChatGPT, DeepSeek): unlimited on-page analysis, advanced schema management, XML/HTML sitemaps, 301 redirects, WooCommerce optimization, full page builder compatibility, and GDPR complianceâad-free and no front-end footprints.
Freemium
Slim SEOwordpress.orgLightweight, automated WordPress SEO plugin: generates meta tags, XML sitemaps (with image and Google News support), breadcrumbs, structured data, and redirectionsâno manual setup required. Perfect for users prioritizing simplicity and performance.
Free
Website LLMs.txtwordpress.orgWordPress plugin that automatically generates an llms.txt file to help large language models (LLMs) like ChatGPT, Claude, and Perplexity discover and index a siteâs most important contentâfully integrated with major SEO plugins and respecting noindex/nofollow rules.
Free
Yoast SEOwordpress.orgThe #1 WordPress SEO plugin: delivers real-time content analysis, SERP previews, built-in Schema markup, AI-powered tools (Premium), advanced sitemap/breadcrumb/redirect management, and native integrations with WooCommerce, Elementor, and Google Search Console.
Freemium
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